Post by account_disabled on Mar 5, 2024 22:07:16 GMT -5
The understand what the value of a visitor is and this is done by working backwards through the process. The first question to answer is whats the lifetime value LTV of an activated user In other words how much will this customer spend in their lifetime with us For ecommerce businesses you should be able to get this information by analyzing historical sales data to understand the average order value that someone makes and multiply that by the average number of orders an individual will make with you in their lifetime. For the purposes of this example lets say each of our activated CRM users has an LTV of.
Its now time to work backwards from that figure all the below figures are theoretical Greece Mobile Number List Question Whats the conversion rate of new CRM activations from our email workflows Answer Question How many people download our gated offers after coming through to the blog content Answer Knowing this would help me to start putting a monetary value against each visitor to the blog content as well as each lead someone that downloads a gated offer. Lets say we generate visitors to our blog content each month. Using the average conversion rates from above wed convert of those into email leads.
From there wed nurture of them into activated CRM users. Multiply that by the LTV of a CRM user and weve got again these figures are all just made up. Using this final figure of we could work backwards to understand the value of a single visitor to our blog content Single Visitor Value . We can do the same for email leads using the following calculation Individual Lead Value . able to determine the bottomline value of each of your pieces of content as well as calculating a rough return on investment ROI figure. Lets say one of the blog posts were creating to encourage CRM.
Its now time to work backwards from that figure all the below figures are theoretical Greece Mobile Number List Question Whats the conversion rate of new CRM activations from our email workflows Answer Question How many people download our gated offers after coming through to the blog content Answer Knowing this would help me to start putting a monetary value against each visitor to the blog content as well as each lead someone that downloads a gated offer. Lets say we generate visitors to our blog content each month. Using the average conversion rates from above wed convert of those into email leads.
From there wed nurture of them into activated CRM users. Multiply that by the LTV of a CRM user and weve got again these figures are all just made up. Using this final figure of we could work backwards to understand the value of a single visitor to our blog content Single Visitor Value . We can do the same for email leads using the following calculation Individual Lead Value . able to determine the bottomline value of each of your pieces of content as well as calculating a rough return on investment ROI figure. Lets say one of the blog posts were creating to encourage CRM.